HEART’S APARTMENTS for art – business – mountain – sea

During the Milan design week 2017, architect Simone Micheli gives life to a new concept linked to the world of hospitality and aimed at promoting and presenting the innovative approaches of which this sector is the spokesperson and manifesto. Within the strategic location of via Massimiano 6 / via Sbodio 9 – Zona Lambrate an exhibition takes shape that with a curious eye, attentive and aimed at imagining which future scenarios will characterize the world of hospitality, offers a careful and in-depth overview of the change taking place. which leads to the strong increase experienced by the non-hotel hospitality sector in recent years: 4 models of serviced apartments, for 4 different destinations (art, business, sea, mountains) will be dedicated to the 4 international managers of this innovative service, highlighting the qualities, the peculiarities and news both from a content and lexical point of view. Therefore, through a strategic as well as original implementation, the real needs that the guest wishes to see satisfied when he decides to have to deal with a new way of staying, aimed at sociability, sharing of experience and contact with real life that each place offers its visitors. The apartments are imagined as comfortable and welcoming spaces, smart and interactive places, real homes in everyday life, but equipped with what is indispensable even for the guest who for the first time relates to a still unknown environment, from which he wishes feel welcomed and well-liked. The spaces take on different shapes and functions on the basis of the different types of user but, thanks to a high level and quality technological equipment, they are able to modulate the answers offered on the basis of the diversified needs connected to the 4 hypothesized scenarios. Simplicity, functionality and intuitiveness are the essential cornerstones that animate the simulation of the four spatial areas and which, declined through unexpected and intentionally amazing ways, will present to the general public a complete and concretely explorable overview of the evolution of the Hospitality sector, combining high-level services with essentiality and beauty. they are able to modulate the answers offered on the basis of the diversified needs connected to the 4 hypothesized scenarios. Simplicity, functionality and intuitiveness are the essential cornerstones that animate the simulation of the four spatial areas and which, declined through unexpected and intentionally amazing ways, will present to the general public a complete and concretely explorable overview of the evolution of the Hospitality sector, combining high-level services with essentiality and beauty. they are able to modulate the answers offered on the basis of the diversified needs connected to the 4 hypothesized scenarios. Simplicity, functionality and intuitiveness are the essential cornerstones that animate the simulation of the four spatial areas and which, declined through unexpected and intentionally amazing ways, will present to the general public a complete and concretely explorable overview of the evolution of the Hospitality sector, combining high-level services with essentiality and beauty.

During the Milan Design Week 2017 the architect Simone Micheli gives life to a new concept linked to the world of hospitality, promotion and presentation of the innovative approaches of which this field is the spokesman and a manifesto. Within the strategic location of via Massimiano 6 / via Sbodio 9 – Lambrate Zone takes shape an exhibition aimed with curious and attentive eye to imagine future scenarios which will characterize the world of hospitality. It offers a careful and thorough overview of the current change leading to the substantial increase experienced by the field of extra-hotel hospitality in the last few years: 4 models of serviced apartments, for 4 different destinations (art, business, sea, mountains) will be dedicated to 4 international entrepreneurs of this innovative service, highlighting the qualities, characteristics and innovations from the point of view of the content as long as lexical. Then through the strategic and original implementation, there will be clarified in the eyes of the public the real needs the guest wants to see fulfilled when deciding to benefit of a new way of stay aimed to socializing, sharing of experience and contact with the real life that each place offers its visitors. The apartments are imagined as comfortable and welcoming spaces, smart and interactive places, real homes in daily life. However, they are also equipped with essentials for the guest whom relates to the unknown environment for the first time, from which wishes to feel welcomed and well received. The spaces take on different forms and functionalities based on the different types of users, but thanks to a high-level technology and quality equipment, they are capable to modulate the answers offered based on the diversified needs related to the 4 hypothetical scenarios. Simplicity, functionality and intuitiveness are the essential cornerstones that animate the simulation of four spatial areas declined in unexpected and intentionally amazing ways. It will present to the general public a compete overview and specifically explored hospitality field evolution, combining quality services with simplicity and beauty.